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Goals

MSJC Foundation
2011-2012 Goals
 
1.                   Awareness Campaign (Communication Plan) – focusing on ROI and the MSJC Foundation mission and vision.
a.             Establish Awareness Campaign using “We are the portal to greater things!” The MSJC Foundation is the beginning for many students and a focus must be placed on synergy – not just scholarships.
b.            Begin advertising within our community.  The City of Menifee recognizes the Menifee campus as “their” college – promoting the college town atmosphere; the Foundation must work with other cities to establish the same. 
c.             Establish the Speakers Bureau – which encourages Foundation members and students to attend community committees/organizations to communicate what the Foundation and the College does. We cannot assume that our community is aware of who we are. The stories of our students are key.
d.            Develop a stronger Alumni and Friends Association.  Identify and focus on how our alumni can make a difference to our organization.  Identify clear appreciation goals, and communicate with existing enrollees for additional support and contributions. Hold annual receptions throughout the district for alumni and business to draw attention to our accomplishments. These events can then be turned into solicitation events without advertising as such.
e.            Image Shift – Culture. Educating parents on the benefits and advantages of attending Mt. San Jacinto College.
 
2.                   Establish partnerships and build relationships within our community and with our own faculty, staff and administration.
a.             Establish stronger relationships and partnerships with elected officials within our District.
b.            Begin advertising within our community.  The City of Menifee recognizes the Menifee campus as “their” college – promoting the college town atmosphere; the Foundation must work with other cities to establish the same. 
c.             Establish the Speakers Bureau – which encourages Foundation members and students to attend community committees/organizations to communicate what the Foundation and the College does. We cannot assume that our community is aware of who we are. The stories of our students are key.
d.            Reestablish a better internal focus so that the Foundation can communicate what it is doing to better enhance the quality of education throughout the district. The Foundation is not only about scholarships.  Additional support should be provided to provide funding for all other departments, such as Outreach and Student Services.
e.            Focus on getting Faculty and Staff more involved.  This is essential. Establish a Faculty/Staff Advisory Committee that will meet once or twice per year to provide feedback for the Foundation – during Fall and Spring Convocation activities.
f.              Networking – raising friends and not only funds. Establish relationships that help to leverage access to community resources that are not utilized such as building a strong volunteer base, along with other auxiliaries of the Foundation.
g.             Provide Business cards for all Board members with information on how to become involved in the MSJC Foundation listed on the back of each card.
 
3.                   Fundraising – Holding Events that clearly represent goals.
a.             Begin planning 50th Event.
b.            Integrate Jazz Brunch into a Jazz Festival, working directly with the City of Menifee.
c.             Plan events that do not dilute our audience, but encourages participation from all within our community. 
d.            Help to establish Booster clubs for Athletics.
e.            Consider economic factors in the pricing of our events.
f.              Donor recognition – rose garden, tiles, bricks and donor wall updates.
 
4.                   Fiscal/budget stability – working towards self-sufficiency.
a.             Develop comprehensive investment policy.
b.            Develop appropriate plans to account for and resolve deficits.
c.             Begin seeking grant funding.
 
5.                   Develop an Advisory Foundation Board and establish a balanced approach to recruiting board members throughout the district for representation from each area of our district.
a.             Consider existing relationships and communicating the need for a board that clearly represents all of the areas of our district.
b.            Provide those who are interested, the opportunity to be part of the Advisory Foundation Board if they are unable to commit to the position as General Board of Director 
   or serve on the Executive Committee.